A stroll through the dog food section of a pet store can be overwhelming for pup parents, and they also are bombarded with advertisements. A blog — or series of blogs — that takes some of the mystery out of choosing healthy foods for dogs and cats can help promote your expertise in this area. For example, talk about how to read and interpret food labels or provide some recipes for human-grade, whole-based foods that can replace processed dry or canned foods. This is a great opportunity for a video vet blog showing someone preparing the food.