Pet dental care is another hot topic, and this is another great opportunity for a video blog. You can show an actual dental exam, pointing out problems and signs of poor oral health.Of course, before you show a pet on camera, be sure you get written permission from the owner.

You can use videos like this in a marketing campaign. In this case, for example, you can offer a discount on teeth cleaning for anyone who comes in and mentions the video.

Related: What every business should know about creating discounts